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Förderprojekt 2012 – EMTM Studienreise nach Mallorca

Publiziert am 27.11.2012

Das Förderprojekt 2012 war die Unterstützung einer 3 tägigen Studienreise des European Master in Tourism Management (EMTM) nach Mallorca. Ziel der Reise war es, den Tourismus auf Mallorca aus verschiedenen  Perspektiven kennenzulernen. Auf dem Programm standen eine Stadtbesichtigung von Palma, Treffen mit dem GOB, Treffen mit Studenten der Universität der balearischen Inseln sowie der Besuch von 3 Agrotourismus Fincas. Ein Bericht über die Reise wurde von zwei Studentinnen auf Englisch verfasst.
Mehr Informationen zum Studiengang finden Sie unter: EMTM
Eine Bilder Gallerie der Reise finden Sie am Ende des Blogs.

European Master in Tourism Management (EMTM)
Study Trip to Mallorca

October 29th – 31st, 2012

 27 EMTM 2011-13 students representing 22 countries visited the island Mallorca to study the tourism from different perspectives.On the agenda were a City Tour of Palma, the visit of an environmental-protection group (GOB), meeting with the University of the balearic Islands as well as a trip to 3 agrotourism Fincas.
Two students wrote a report of the activities on the island, a picture gallery can be found at the end of the article.

Day 1 – City Tour of Palma & Meeting with the GOB

We arrived in Palma de Mallorca at around noon, after a long journey from Girona. As soon as we checked-in at our hostel and had lunch, we set out to learn about the capital city of the Balearic Islands.

At 14:30, we went for a city tour of Palma de Mallorca with a local guide. We started at

EMTM at the Cathedral in Palma de Mallorca

Palma’s city hall, located at the Plaça de Cort, where we were briefed about the city’s history and heritage. But even more interesting was just walking through the fascinating maze of narrow streets of the Old City and absorbing the atmosphere. The buildings and the architecture reflect the city’s Moorish and Byzantine past.  We also walked through some commercial streets on our walking tour. On a busy Monday afternoon, one can get a feeling of the city’s truly cosmopolitan nature. The highlight of the tour, however, was the Cathedral ‘La Seu’, dedicated to the city’s patron saint, San Sebastian. Though the imposing cathedral is predominantly Gothic on the outside, almost all other subsequent art movements have made their mark in the inside. One of the features is its 1st grade relics, one of which contains the True Cross in its treasury. In the beginning of the 20th century, Antoni Gaudi took over the restoration of the building; and more recently, the contemporary Mallorcan artist Miquel Barceló fused local landscape elements with the New Testament scene of Jesus’ multiplication of loaves and fish. Lastly, the world’s largest rose window is La Seu, bringing light to every nook and cranny of the cathedral during daylight.

After a short break, we met Gerald Hau of the Grup Balear d’Ornitologia i Defensa de la Naturalesa (or GOB), a non-governmental organization fighting for  the conservation, and

Meeting with the GOB

study of the natural environment of the Balearic Islands. At first, Gerald gave us an overview of the landscape and topography of the island, as well as showing us some interesting and endemic bird species. Then, he explained the different facets of their work– from conservation, research, defense of the environment, and to education. What was most interesting was hearing about the challenges and pressures that they face. It was also a chance to see how tourism intrinsically affects all aspects of the Balearic environment, and subsequently their work.

At 21:00, we went for dinner at Bar Coto, where we had a three-course meal. With stomachs full, we went back to the hostel, ready to rest. It had been a long day.

Day 2 Meeting with Universitat de les Illes Balears

The first thing on our agenda was a lecture with Antonio Alcover, Professor of the Applied

Lecture by Antonio Alcover

Economics at the University of the Balearic Islands. Here, we had our first formal introduction to Mallorcan tourism, from the industry’s point of view.  We talked about the history of the industry, especially in light of world events from the 50’s to present day. Inevitably, he talked about mass tourism,  showed us some interesting promotional material from the 70’s that showed about how Mallorca was positioning itself as a European destination. We also discussed about Mallorca as a mature destination, and possible ways for it to keep afloat in the very competitive tourism industry of today.

Afternoon, 12.00 – 15.30
After the lecture dense of facts related to tourism development in the island of Mallorca we had a break for lunch. The university campus of Palma de Mallorca hosts a hospitality school where students cook in the canteen of the building that hosts the “Escuela de Hoteleria”. For a very affordable price we were able to taste the delicious dishes prepared by these young students and enjoy our break in this elegant building which is the Arxiduc Lluis Salvador. Positively impressed by the cooking skills and the professionality of this young bachelor students, and delighted by the elegance of their uniforms and of the location, we left the place with a smile, curious and eager to attend the sequent meeting organized by Sibylle in collaboration with Prof. María Nuria Borrull Cubo.

15.30 – 17.30
After this pleasant lunch break, we were ready to meet the Bachelor Students of the Faculty of Tourism of Palma de Mallorca. In this occasion we have been gently introduced to the students by Bartolomé Deyá Tortella, the Dean of the Faculty of Tourism; after that we formed many small group to engage in an open and creative discussion with them. The theme was about issues regarding Mallorcan tourism. We compared our ideas and developed new ones together: how to solve the existing problems? And which kind of tourism development is more recommendable

given the current situation? It has been a very useful, delightful and refreshing moment of

EMTM at the Universitat de les Illes Balears

proactiveness from both sides: as master students with a longer and deeper experience in the academic field of tourism and as foreigners in the bachelors’ students home town, we contributed with our points of view and suggestions. At the same time students of the University of the Balearic Islands deepened and broadened our understanding of the tourism phenomena on the island and in Palma, contributing with their own experience both as residents of the destination and as young students with creative and brilliant attitude towards innovation in tourism.

The meeting at the University has been extended to a Tapas night in the city where Master and Bachelor students spent time together in a more informal environment and got to socialize and connect.

Day 3 Visiting 3 Agrotourism Fincas

On the third day we immerge in the business of the company Auf nach Mallorca GmbH.  We have been familiarized with the company before the trip thanks to the explanations of Sibylle Randoll to our class, and we were ready to hit the road to a full day in the valley, where three Agrotourism Fincas we visited are located.

Our first stop has been Finca Sa Franquesa Vella, where the young tourism student, and daughter of the owner, Victori Binimelis Massanet  welcomed us and shared with us the

EMTM at Finca Sa Franquesa Vella

story of her family business. The Finca includes architectural elements of historical value that have been preserved while setting this ancient building ready for the guests to be used as a holiday quiet, relaxing and pristine location. We were also showed the different facilities available (like a pool and a children playground) and introduced to the rural flavor of the Finca, represented not just by the structure and the rooms themselves but also by a small zoo at the families’ disposal to bring kids in contact with animal life.

EMTM at Finca S’Hort de sa Begura

The second stop has been at the Finca S’Hort de sa Begura: here we have been hosted by the specially warm and outgoing family of Jordi Pont. The atmosphere was delightful: we visited the rustic rooms with rocking chairs, the hen-house, the pigsty, we chased chicks and we had the honour to see, touch and actually make work, like donkeys once did, an historical mill (Noria) of the 1600!
To end our visit we have been invited for a snack where we have been offered typical mallorcan delicatessen like Ensaimada, Sobrasada (Sobrassada) and Majorcan Bread, all together with local wine and the home made spirit „Hierbas“. We left Jordi and his family with a group picture in which grandma and grandad of the house were more than happy to be surrounded by all that youth!

Pedro was our last host on our last day in Mallorca. His family’s Finca benefits of a beautiful flat countryside view and, by the time we were there, the sun

EMTM group at the pool

was starting setting down and shedding a warm ochre light on the house. He tells us of how he started wanting to make a better use of this valuable asset which the Finca is and of how he and his family got started: now they hire people from the area to help them with the activity. He has a great sense of humor in explaining things while he shows us the apartments; some guests are there even given the low season, and his kids are playing around in what looks like the most family friendly place for holiday. Once again agriculture and animals complete the tourism experience in the valley: here families can even walk the dog, Negro, with their kids. After visiting the Finca, Pedro and his family offered us a typical mallorcan dish, Coca (looks similar to pizza) along with wine and Hierbas.

At the end of the day we are full of experience, discoveries and food! It has been interesting to see the activity of the Auf Nach Mallorca GmbH  on the field and to realize how tight are the connections of the company with the owner’s family and how this benefits to a reciprocal collaboration that builds a good example of locals’ involvement in tourism activities and of intermediation between residents and visitors.

This report of the trip was written by two students of the EMTM program, Andrea Liamzon (Philipines) and Cristina Michelini (Italy).



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